SimpleReach Raises $9M To Measure Content Marketing And Native Ads
SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is doing on publisher websites and on social media, but also predict which articles will take off — each article is assigned a score between 0 to 99, indicating how much social media traffic it will drive to the customer’s site. SimpleReach then allows marketers to promote those articles through ads on Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. more
Divide is joining Google!
We're thrilled to announce that Divide is joining Google! The company was founded with a simple mission: Give people the best mobile experience at work. Mission accomplished! more
FieldLens Raises $8M Led By OpenView Venture Partners
FieldLens, a mobile field management tool for the construction industry, today announced that it has raised $8 million in capital in a Series A round led by OpenView Venture Partners. The financing will help FieldLens accelerate product adoption while continuing to develop valuable new features for its users. more
MakeSpace Packs Up $8M Led By Upfront Ventures
NY-based MakeSpace, the Dropbox for physical objects, has today closed an $8 million Series A funding round led by Upfront Ventures, with participation from Founders Fund, OATV, and follow-ons from existing investors Lowercase Capital, High Peaks Venture Partners and Collaborative Fund. more
Neiman Marcus, Bergdorf Goodman Join Fashion Project Donation Program
At the high end of the market, a slew of start-ups have launched luxury resale sites that let consumers recycle their clothing in exchange for cash or credits they can use towards future purchases. But the kind of clothing donation programs that appeared on the high street had yet to be adopted by traditional luxury retailers. Until now. Founded by Christine Rizk and Anna Palmer, Boston-based e-commerce site Fashion Project, which sells donated, pre-owned luxury fashion and has raised $4.6 million in funding, has formed partnerships with several major American retailers, including Nordstrom and, most recently, Neiman Marcus and Bergdorf Goodman, to launch luxury fashion donation programs. (The company donates fifty-five percent of net proceeds from donations to its charity partners). more
Greats Announces $1.5M Seed Round Led by Resolute Ventures
On Tuesday, Greats announced a $1.5 million seed funding round, led by Resolute Ventures. Its business model works like this: By selling directly to consumers via its website, Greats can eliminate the 2x-3x markup that comes from wholeselling luxury shoes to third-party retailers--all without the giant marketing and inventory infrastructure of big corporate competitors. In other words: Greats would like to do for footwear what Warby Parker did for eyeglasses. more
Handshake Raises $8M From Emergence Capital
App developer Handshake has raised $8 million in new funding to grow its business selling a mobile wholesale sales ordering and fulfillment application. New investor Emergence Capital Partners led the Series A round, with participation from Handshake’s seed investors SoftTech VC, MHS Capital, and High Peaks Venture Partners. Other investors include BOLDstart Ventures and Point Nine Capital. more
WhoSay and 'People' Announce Content Distribution and Monetization Partnership
Time Inc.’s PEOPLE, the world’s most successful entertainment magazine brand reaching more than 53 million consumers weekly, and WhoSay, the first media company powered by celebrities themselves, announced a deal that will enhance the consumer experience, as well as create unique opportunities for brands. For the first time, celebrities can now immediately publish content directly on PEOPLE.com, along with their current social channels Twitter, Instagram, Facebook, and China’s WeChat and Tencent. more
Reonomy Lands $3.7M From SoftBank
New York’s commercial real estate industry is about as close as you can get to the Wild West these days. Investors and lenders are spending far too much time researching properties and still coming up short on the information they really want. Reonomy aims to change all that. The NY-based company just closed a $3.7M Series A round led by SoftBank, with participation from previous investors such as Resolute Ventures, High Peaks Venture Partners, KEC, and FinTech Collective. more
Priceline Debuts Routehappy as a New Flight Search Tool
Priceline’s introducing some exciting new features today—and we’ve gotten a sneak peak at what to expect. Exclusive to users on iPhone and iPad, the upgrade includes a partnership with intelligent fare search Routehappy as well as a location-based hotel search tool. more
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