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The NewsMarket Partners with Burson-Marsteller

Burson-Marsteller today announced an agreement with The NewsMarket (www.thenewsmarket.com), the leading online platform for news video, to create a customized, proprietary digital capability for Burson. This partnership enables Burson to offer its clients a highly scalable, fully integrated solution to market and deliver digital content to journalists, new and emerging news platforms, and direct-to-consumers globally in local languages.

This marks the first time a PR agency will offer a comprehensive, integrated strategic counsel capability with a digital content management and distribution platform that will enable turn-key execution for clients.

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